A Team's Driving Force

Our Team

Aviel First


Aviel has over 25 years of experience in business development and sales executive positions for Industry 4.0 solutions. Before Kitov Aviel was VP Sales at GOARC Safety 4.0 Solution. Prior to that Aviel was Director of Business Development at Seebo and VP of Sales at Precognize both dealing with AI predictive maintenance solutions. Prior to that Aviel served as VP of Sales and Business Development at Hexagon Manufacturing Intelligence and Director of Automotive business unit at Siemens PLM. Aviel started his career as a product manager at Cimatron – computer aided manufacturing. Aviel has BSc in Mechanical Engineering from the Technion and an MBA from Bradford University. 

Dr. Yossi Rubner

CTO and Founder

Dr. Rubner possesses over two decades of R&D management expertise combined with academic research and teaching. Prior to founding Kitov, he was the CEO of RTC Vision, and managed large R&D groups in several imaging companies. Dr. Rubner holds a B.Sc. (Summa Cum-Laude) in Computer Engineering from the Technion Institute of Technology (Israel), and PhD degrees in Computer Science and Electrical Engineering from Stanford University, where he specialized in Computer Vision. Dr. Rubner has published a book and has over 20 journal and conference papers to his credit in the areas of Image/Video Processing and Computer Vision.

Zachi Mann


Zachi Mann has over a decade of experience leading cross-functional teams in R&D. Prior to joining, Zachi served as an R&D Manager at Siemens Digital Industries Software, where he managed cross-functional teams consisting of developers, ML engineers and product owners. Zachi has led many innovative products and services utilizing his industrial expertise in CAD systems, advanced robotics, Machine Learning, and cloud technologies. Zachi holds an MSc in Computer Science from The Academic College of Tel-Aviv, Yaffo.

Adam Tabor


Adam brings more than 20 years of operational, supply chain, quality management and automation experience in high-tech global companies. He is a proven leader in implementing strategies and tactics focused on setting up large-scale operations and improving customer experience. Prior to joining Kitov, Adam held senior management positions at Orbotech Ltd and at Hewlett-Packard Corp. Adam holds an Industrial Engineering and Management degree from Tel-Aviv University and an M.Sc. in Engineering Management from Stanford University.

Tomer Segev

VP Sales

Tomer has over 20 years of business/sales management and business development experience with various leading global companies in the semiconductor and microelectronics industries. Before joining Kitov Tomer was VP NPI at KLA EPC division in Taiwan and prior to that was Orbotech’s GM in China for the PCB solutions division. Prior to that, Tomer was VP Sales & Marketing at ScanMaster dealing with Ultrasound inspection solutions. Prior to that, Tomer was BD Director at Camtek leading one of its start-up ventures for 3D printing and before that was Camtek’s China GM. Tomer started his career as a process manager at PCB Technology and later served there as production manager, engineering manager, and lastly VP Sales & Marketing. Tomer has a B.Sc. in Physics and Material Engineering from the Technion and a Kellogg-Recanati MBA.

Corey Merchant

VP Americas

Corey comes to Kitov with more than 20 years’ experience leading Sales and Product teams in the factory automation and software sectors for multiple global technology companies. He has been instrumental in producing record growth for international companies like Keyence, Datalogic, Avatier and Davis Instruments. Corey has specialized in introducing new product segments to the North American marketplace resulting in over $1B in combined annual sales. Corey holds degrees in Business and Entrepreneurship from Montana State University and resides in the Bay Area of California.